48 Grand Opening Ideas That Actually Pull a Crowd

A quiet grand opening is a wasted opening. These are the attractions, ribbon-cutting moments, and traffic drivers that turn day one into the story people repeat.

A grand opening only happens once, so treat it like a headline act, not a soft launch. You get one day to convert a construction site into a landmark people already have an opinion about, and the businesses that nail it do the same thing every time: they give strangers a reason to stop, a reason to stay, and a reason to tell someone else. After 20+ years producing launches, openings, and corporate events across Toronto, we've learned that the ribbon is the least interesting part. The crowd, the energy, and the photo people post at 7pm are what actually move the needle. Below are 48 grand opening ideas grouped by how they work, from launch-day attractions and dramatic ribbon-cutting moments to press hooks, format-specific plays for retail, office, and venue openings, promotions that drive foot traffic, and entertainment pairings for every budget. Steal freely.

Launch-Day Attractions That Stop Foot Traffic

Category: Attractions

A Live Band on the Sidewalk

Sound travels further than a banner. A live band, trio, or brass ensemble playing near your entrance is the single fastest way to signal something is happening here to everyone within a block. Our roots are in live wedding and corporate bands, and the rule holds outdoors too: place the music where the crowd should form, not tucked in a corner. People follow sound before they read signage.

Pro Tip: Position the band so passersby have to walk toward your door to hear better. The music becomes the funnel.

Roving Performers Working the Line

Grand openings create lineups, and lineups create boredom. Roving performers (stilt walkers, magicians, living statues, brass buskers) turn a wait into part of the show and keep people from drifting off before they reach the door. Roaming acts also spread your energy across the whole footprint instead of trapping it on one stage, which matters when your crowd is strung along a sidewalk.

Pro Tip: Brief roving acts to work the back of the line first. That is where people quit.

An All-Request Live Music Set

For an evening or ticketed opening, an all-request live band keeps the room in charge of the energy. We run uRequest Live, an all-request live band experience where guests request the songs in real time, so the setlist matches the crowd in the room instead of a playlist someone guessed at weeks ago. A launch crowd is unpredictable, and a band that reads it live never plays to an empty floor.

Pro Tip: Feed the band your brand's era or industry so early requests land with the exact crowd you invited.

A Roving Photo Moment That Travels

Give people something worth pointing a phone at before they even get inside. A branded backdrop, an oversized prop, or a roaming photographer near the entrance turns arrivals into content while the line is still forming. Every phone raised outside your door is free reach, and grand openings live or die on how many people who did not attend still see it.

Pro Tip: Put your handle and opening date on the backdrop so every shared photo carries your launch details.

An AI Photo Booth Inside the Door

An AI photo booth reskins guests into branded, shareable, genuinely strange images in seconds, and people will queue for it more than once. For a grand opening it does double duty: it pulls people deeper into the space past the entrance, and it manufactures the shareable content that carries your launch across social feeds long after the ribbon is swept up.

Pro Tip: Style the AI booth around your brand so every generated image markets you, not just the guest.

A DJ Holding the Floor Between Moments

Live acts anchor the peaks, but a DJ keeps the room from going flat in the gaps between the ribbon, the speeches, and the giveaways. Grand openings have dead air built in while people arrive in waves. A DJ reading the room fills those valleys so the energy never fully drops and late arrivals still walk into something alive.

Pro Tip: Hand the DJ your run of show so the volume ducks automatically for every announcement.

A Signature Interactive Game Show

Audiences are tired of being talked at, and a grand opening full of speeches is the fastest way to lose a room. We run Majority Rules, our interactive game show where the whole audience votes from their phones, scaling from 50 to 2000+ people. It turns a passive launch crowd into players, and participation beats presentation every single time.

Pro Tip: Seed the questions with your brand story so the crowd learns who you are while they compete.

A Food or Drink Feature People Line Up For

A signature cocktail, a coffee cart, a local food truck, or a celebrity guest chef gives the crowd a reason to linger past the ribbon. The bar is a gravity well, so place it deep inside the space, next to the action, not by the exit. Put the free thing where you want the crowd, and the crowd will go there.

Pro Tip: Name the signature drink after your business so ordering it becomes free brand repetition.

Ribbon-Cutting Moments With Actual Drama

Category: The Big Moment

Live band performing outside a new business on opening day

Build a Countdown Everyone Can See

The problem with most ribbon-cuttings is that nobody knows they are happening until they are over. Build a visible countdown: a host on a mic, a drumroll from your band, a big on-screen timer. Give the crowd 60 seconds of rising tension so every phone is already up and recording before the scissors move. The moment has to feel like it is about to happen.

Pro Tip: Have your host physically gather the crowd toward the ribbon 90 seconds out. Scattered crowds make dead photos.

A Confetti or Streamer Cannon on Cut

The instant the ribbon drops, fire a confetti or streamer cannon. It converts a polite snip into a genuine spectacle and gives every camera the exact hero frame you want shared. Cheap, loud, and impossible to ignore, a confetti burst is the difference between a photo of people holding scissors and a photo that looks like a celebration.

Pro Tip: Use confetti in your brand colours so the launch photo is unmistakably yours at a glance.

A Grand Reveal Behind a Curtain or Drape

Instead of cutting a ribbon in front of a door everyone already saw, drape the storefront, the sign, or a hero product and reveal it on cue. A drop-away curtain creates a real before-and-after moment with genuine suspense. Reveals photograph better than ribbons because there is an actual transformation the camera can capture in a single frame.

Pro Tip: Rehearse the drape release twice. A curtain that snags kills the moment you built to.

Hand the Scissors to the Right Person

The ribbon-cutter is a casting decision, not an afterthought. A local mayor, a beloved founder, the longest-tenured employee, or a community figure gives the moment weight and gives the press a name to write about. The person holding the oversized scissors is your story's main character, so choose someone whose presence means something to the crowd you invited.

Pro Tip: Invite a local council member early. Their office often promotes the appearance to their own audience.

Oversized Everything

Giant scissors, an extra-wide ribbon, a novelty check for a charity donation: oversized props read instantly in photos and video, even from the back of a crowd. Scale is a shortcut to spectacle. A normal ribbon and household scissors vanish in a wide shot, while comically large props turn a routine cut into an image people actually stop scrolling for.

Pro Tip: Order the giant scissors weeks ahead. The good ones sell out around peak opening seasons.

A Live Musical Sting on the Cut

Cue your band or DJ to hit a fanfare the instant the ribbon falls. A live musical sting synchronizes the whole crowd's reaction and makes the moment feel produced rather than improvised. This is the same instinct behind scoring a walk-on: the right sound at the right beat tells hundreds of people exactly when to cheer, all at once.

Pro Tip: Agree on a clear visual cue between host and band so the sting lands on the cut, not after it.

A Toast That Gathers the Room

Pair the ribbon with a champagne or signature-drink toast so the ceremonial moment flows straight into a social one. Handing everyone a glass just before the cut gives the crowd a job, keeps them clustered around the action, and turns a 30-second ceremony into a shared celebration nobody wants to leave early.

Pro Tip: Pre-pour and stage the trays. Guests hunting for a glass drift away from the ribbon.

A Drone or Elevated Shot of the Cut

A single elevated shot, from a drone outside or a photographer on a ladder inside, captures the full scale of your crowd around the ribbon. Wide launch-day shots do heavy lifting in recaps and press because they prove attendance in one frame. A tight photo shows five people. An elevated one shows a crowd, and a crowd is the story.

Pro Tip: Check venue and municipal drone rules early. Indoor and downtown airspace often needs advance clearance.

Community And Press Hooks That Earn Coverage

Category: Press & Community

Tie the Opening to a Local Charity

Donate a percentage of opening-day sales, host a fundraiser, or present a giant donation check to a neighbourhood cause. A charity angle gives local press a reason to cover you beyond "a business opened," and it earns genuine goodwill with the community you are about to sell to. Reporters need a story, and generosity is one they reliably show up for.

Pro Tip: Invite the charity's team as guests. They amplify your launch to their supporters for free.

Court Local Micro-Influencers Early

You do not need a celebrity. A handful of neighbourhood food, lifestyle, or family influencers with engaged local followings will post more relevant reach than one distant big name. Invite them ahead of the doors opening, give them the first look, and let them capture the space before the crowd arrives. Local trust converts better than borrowed fame.

Pro Tip: Give influencers a dedicated 30-minute early window. First-look access is the perk they actually want.

Write a Press Release With a Real Angle

"New store opens" is not news. "First zero-waste grocer in the neighbourhood" or "family business returns after three generations" is. Send local outlets a short release built around the genuine hook two weeks out, with a photo, a date, and a name to quote. Give reporters the story pre-written and you dramatically raise the odds they run it.

Pro Tip: Include one ready-to-print quote from your founder. Time-pressed reporters lift quotes verbatim.

Partner With Neighbouring Businesses

Co-host with the shops around you. A block that celebrates together draws a bigger crowd than any single storefront can, and neighbouring owners become allies instead of competition on day one. Cross-promotion through their channels multiplies your reach, and a mini street-festival feel gives everyone, press included, a bigger event to point at.

Pro Tip: Split the cost of shared entertainment across the block. Everyone gets more crowd for less spend.

Invite Local Officials and Get the Photo

A councillor, MP, or chamber of commerce rep at your ribbon-cutting lends legitimacy and often triggers a post from their own office. Officials attend openings as part of the job, so ask. The photo of an elected official cutting your ribbon is credibility you cannot buy, and their staff frequently promotes the appearance to a wide local audience.

Pro Tip: Reach out through the official's community or scheduling office at least three weeks ahead.

Create a Genuinely Photogenic Moment

Press and social both run on images. Engineer one deliberately unmissable visual: a flower wall, an installation, a performer mid-air, a wall of balloons in your brand colour. When the space itself produces a striking photo, coverage follows because outlets and guests alike want that image on their feed. Design the shot before you design the signage.

Pro Tip: Test the photo moment on camera before opening. What looks great in person can read flat in a phone shot.

Run a Grand Opening Contest With Local Stakes

A "free coffee for a year" or "$1,000 shopping spree" giveaway spreads through a neighbourhood fast because the prize is genuinely wanted and clearly local. Require an in-person visit or a tagged post to enter, and the contest becomes both a foot-traffic driver and a reach engine. People share prizes they can actually picture themselves winning.

Pro Tip: Announce the winner publicly on day one so the crowd sees a real person walk away with it.

Give the Community a Reason to Return

A grand opening that ends at closing time is a missed play. Announce a founding-members club, a loyalty perk, or a recurring event series from the stage so the crowd leaves with a reason to come back. Press coverage fades in a day, but a community that feels invited in keeps generating word of mouth for months.

Pro Tip: Capture emails at the door with a small opening-day incentive. The list outlives the event.

Plays For Retail, Office, And Venue Openings

Category: By Format

Retail: Stage a Line Before Doors Open

For a store, the opening image is a line outside the door. Manufacture it with a doorbuster deal, a gift for the first 50 shoppers, or a timed doors-open moment that concentrates arrivals. A visible queue signals demand to everyone who passes and pressures curious walkers to join in. Nothing sells a new store like the appearance of a store already selling.

Pro Tip: Announce a fixed doors-open time. Rolling entry scatters arrivals and kills the crowd photo.

Retail: Turn the Store Into a Trail

Route the crowd through the whole space with sampling stations, a demo, and the entertainment at the back. The bar or the giveaway is a gravity well, so put it deep inside and let the pull do your merchandising. A grand opening is your one chance to teach a crowd the full layout of your store, so design the path deliberately.

Pro Tip: Place the most Instagrammable display at the natural halfway point to keep phones out the whole walk.

Office: Make the Space the Star

For a new office or headquarters, the building is the product. Run guided tours, open the best-designed rooms, and place performers or interactive stations in the spaces you most want remembered. Corporate openings skew formal, so a live trio or a roaming act keeps the tour from feeling like a real-estate walkthrough and gives clients a reason to stay past polite.

Pro Tip: Station your strongest entertainment in the room where you want deals to eventually happen.

Office: Program the Speeches Around Participation

Office openings drown in remarks. Break them up. Slot an interactive game show or an all-request set between the leadership speeches so clients and staff are participating, not enduring. A launch that is all talking heads is an event-design failure. Give the room something to do and the executive messages that matter land far better against an audience that is awake.

Pro Tip: Cap every speech at three minutes and put entertainment immediately after the longest one.

Venue: Throw the Party You Want to Sell

When the venue itself is opening, the grand opening is a live demonstration of what a client's event could feel like. Program it as your flagship: full band, dramatic lighting, the interactive elements you want on future contracts. Every planner and prospect in the room is mentally booking their own event, so show them the ceiling of what the space can do.

Pro Tip: Invite event planners and corporate bookers specifically. Your opening is their site visit.

Venue: Show the Room in Multiple Modes

A venue that can only be seen one way undersells itself. Reset a corner from cocktail to theatre to dance floor during the night, or run a short reveal that flips the lighting and mood. Prospects need to picture their own event, so demonstrate flexibility live rather than describing it. Seeing the room transform is worth more than any floor plan.

Pro Tip: Photograph each configuration during the opening. Those shots become your booking gallery.

Restaurant: Lead With the Kitchen

For a restaurant or bar opening, the food and the room are inseparable from the entertainment. Run a tasting menu or signature-dish sampling, put a live musician where the energy should build, and let the chef take a moment on the mic. A restaurant launch is judged on vibe as much as flavour, so the soundtrack and the plate have to arrive together.

Pro Tip: Keep opening-night portions small and plentiful so guests taste your range, not just one dish.

Franchise or Chain: Localize the Launch

A new location of an established brand cannot rely on novelty, so it has to feel like it belongs to the neighbourhood. Bring in local performers, partner with nearby businesses, and tie the opening to a community cause. Corporate polish plus genuine local flavour is what separates a franchise that gets adopted from one that gets ignored.

Pro Tip: Feature a local charity or school group so the opening reads as community, not corporate rollout.

Promotions And Traffic Drivers That Convert

Category: Promotions

Excited customers lined up at a grand opening entrance

The First-50 Gift

A free branded item for the first 50 or 100 people through the door creates urgency and a line before you even open. The specific number matters: it tells people to arrive early or miss out. Pick a gift good enough to keep, ideally branded, so the giveaway keeps marketing you every time it gets worn, carried, or used long after opening day.

Pro Tip: Make the gift something people use in public, like a tote or bottle, not something they stash in a drawer.

A Doorbuster Deal With a Deadline

A steep, clearly time-boxed offer (opening-day only, or first-weekend pricing) gives fence-sitters a reason to show up now instead of "sometime." Deadlines convert curiosity into foot traffic. The discount is a cost of acquisition, so measure it against the lifetime value of a customer who would not otherwise have crossed your threshold on day one.

Pro Tip: Cap the doorbuster with a hard end time announced everywhere. Vague sales create no urgency.

A Spin-to-Win or Mystery Discount

A prize wheel, scratch card, or mystery-envelope discount at checkout turns a transaction into a small game, and games hold attention. The gamified moment increases dwell time and gives guests a reason to actually buy on opening day rather than just browse. Everybody wins something, so nobody leaves disappointed, and the tactic photographs well too.

Pro Tip: Weight the wheel so every slice feels like a win. A visible loss slot sours the moment.

A Social Post as Entry Fee

Make a tagged post or a follow the price of admission to a giveaway, a drink, or a discount. Each guest becomes a broadcaster to their own network, turning your opening-day crowd into launch-day reach. A grand opening's real audience is not the people in the room, it is everyone their phones reach while the event is still live.

Pro Tip: Post a simple sign with the exact handle and hashtag at eye level near the entrance and the till.

A Loyalty Program That Starts at the Door

Sign guests up for your rewards program on opening day with an instant first-visit perk. You convert one-time curiosity seekers into a database you can bring back next week and next month. The grand opening crowd is the warmest audience you will ever have in one place, so capture it before it walks out and disperses.

Pro Tip: Use a fast QR sign-up, not paper forms. Friction at the door costs you the easiest sign-ups.

Timed Flash Offers Through the Day

Announce surprise hourly deals from the stage or over social to keep energy up and pull repeat waves of traffic across the whole day. Flash offers reward the people who stay and lure back the ones who left. A single opening spike fades fast, while staggered flash moments keep the crowd rebuilding all day long.

Pro Tip: Pre-schedule the flash times and let your host tease the next one to hold the crowd.

A Gift With Purchase People Actually Want

Pair opening-day purchases with a genuinely desirable free add-on rather than junk. A quality gift-with-purchase raises average transaction size and leaves buyers feeling they got a deal, which is the feeling that brings them back. The add-on should feel like a reward for showing up early, not clearance stock you needed to move.

Pro Tip: Set a purchase threshold for the gift so it nudges basket size up, not just gives product away.

Extend the Opening Into an Opening Week

One day caps your ceiling. Spread the launch across a week with a different draw each day: live music one night, a family day, an influencer night, a charity day. An opening week gives lapsed news a reason to return and lets people who missed day one still catch the moment. Sustained beats a single spike for building an actual habit.

Pro Tip: Save one strong entertainment moment for a mid-week night to fight the day-two energy drop.

Entertainment Pairings By Budget

Category: Budget

Lean: A Solo Musician or Duo

On a tight budget, a single strong live musician or a duo near the entrance delivers most of the crowd-pulling power of a full band at a fraction of the cost. Live sound is the cheapest way to make a small opening feel like an event. One great player in the right spot beats an expensive setup buried where no passerby can hear it.

Pro Tip: Spend your limited budget on placement and a small PA, not on adding a second act nobody hears.

Lean: A Roving Performer or Two

A magician working the line or a costumed character posing for photos covers a lot of ground cheaply and creates constant small moments of delight. Roving acts need no stage, no rigging, and no long set, so they stretch a modest budget across your whole footprint. They also generate the candid photos guests love to share.

Pro Tip: Book roving acts in a two-hour window over your peak arrival time rather than the whole day.

Lean: An AI Photo Booth as the Centerpiece

When the budget only stretches to one feature, an AI photo booth punches above its cost. It entertains, it pulls people inside, and it produces the shareable content that carries your opening far past the people who physically attended. For a small launch, the reach it generates often outperforms a more expensive act that only the room ever sees.

Pro Tip: Brand every generated image so the booth markets you on feeds you never paid to reach.

Mid: A Trio or Small Band Plus a DJ

A mid-range budget buys a live trio or small band for the peak hours and a DJ to hold the floor around them. This is the reliable workhorse pairing: live energy for the moments that matter, seamless sound for the gaps. You get genuine performance without the cost of a full showband, and the room never goes quiet.

Pro Tip: Have the DJ cover load-in and speeches so the live act only plays your highest-energy windows.

Mid: An Interactive Game Show

For a mid-budget opening with a captive crowd, an interactive game show converts spectators into participants. We run Majority Rules, where the whole audience votes from their phones and 50 to 2000+ people can play at once. We launched it to about 300 event planners in Edmonton and were rebooked within two months, because participation is what people remember.

Pro Tip: Build a few rounds around your brand story so the crowd learns you while they compete.

Mid: An All-Request Live Band

An all-request live band gives a mid-budget launch a crowd that runs its own night. With uRequest Live, guests request songs in real time, so the band always plays to the room actually in front of it. For an unpredictable opening crowd, a set that adapts live never dies on the floor the way a fixed playlist can.

Pro Tip: Prime early requests with your brand's era so the room's energy locks in from the first song.

Premium: A Full Showband and Production

A flagship opening, especially for a venue or major brand, justifies a full showband with lighting and production. This is the ceiling-setter: it tells every guest and prospect exactly how big your ambitions are. When the opening itself is the product demo, spending on production is not extravagance, it is the most persuasive sales pitch in the room.

Pro Tip: Use the full production to demonstrate the venue or brand at its absolute peak, then photograph it all.

Premium: A Layered, All-Day Entertainment Program

The top tier is not one big act, it is a produced program: roving performers at the door, a headline band at peak, an interactive game show, an AI booth, and a DJ tying it together. Layering is how the best openings sustain energy for hours instead of minutes. Bad entertainment is usually the last thing booked to fill space, and a layered program is the opposite: designed first, on purpose.

Pro Tip: Assign one producer to run the whole timeline so the acts hand off cleanly instead of colliding.

Expert Pro Tips

Winning the attention of people who did not plan to come: Put your loudest, most visible attraction as close to the sidewalk as your permit allows. A grand opening's first job is to be impossible to walk past, and sound plus a crowd does that better than any banner.

Engineering the single most-shared photo of the day: Treat the ribbon-cutting like a scored moment, not a formality. Gather the crowd 90 seconds out, build a countdown, and hit a confetti burst and a live musical sting on the cut so every phone captures the same hero frame.

Manufacturing coverage through a built-in photo: Design one deliberately photogenic moment before you design your signage. Press and guests both run on images, so a flower wall, an aerial performer, or a brand-colour installation earns more reach than a week of paid ads.

Converting opening-day traffic into lasting audience: Capture the crowd, not just the ceremony. An email sign-up at the door and a tagged-post giveaway turn a one-day spike into a database and a reach engine that keep working long after opening day ends.

Sustaining crowd energy for hours, not minutes: Layer your entertainment across the whole day instead of blowing the budget on one act at one hour. Roving performers at the door, a headliner at peak, and a DJ in the gaps keep the energy from collapsing between moments.

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Frequently Asked Questions

How far in advance should we plan a grand opening event?

Start six to eight weeks out for a straightforward retail or office opening, and three to four months out if you want name entertainment, local officials, or press coverage. The two biggest constraints are performer availability during peak seasons and the lead time officials and reporters need to put your date on their calendar. Permits for sidewalk use, amplified sound, or road closures also take time, so confirm those early. A rushed grand opening tends to look rushed, and day one is the wrong day to look unprepared.

What actually gets people to show up to a grand opening?

Give strangers a reason to stop, a reason to stay, and a reason to tell someone else. In practice that means a visible attraction near the street (live music works best), a genuine incentive like a first-50 gift or a doorbuster deal, and something shareable like a photo moment or an AI booth. Promote the date across social and local channels for at least two weeks beforehand, and give people a specific doors-open time so arrivals concentrate into a crowd rather than trickling in. A crowd attracts a crowd, so your job is to spark the first one.

How much should we budget for grand opening entertainment?

It ranges widely. A lean opening can work with a solo musician or a roving performer for a few hundred to a couple thousand dollars. A mid-range launch with a small band, a DJ, and an interactive element typically lands in the low thousands. A flagship venue or brand opening with a full showband and production can run well beyond that. The right number depends on your crowd size, whether the space itself is the product, and how much you are relying on the opening to generate press and word of mouth. We scope entertainment to the goal, not a template.

What entertainment works best for a grand opening?

Live music is the highest-leverage choice because sound pulls people from a distance and signals that something is happening. Near the entrance, a band, trio, or roving act draws foot traffic. Inside, interactive options like a game show, an all-request live band, or an AI photo booth pull the crowd deeper into the space and generate shareable content. The best openings layer these: an attraction at the door, a headline moment at peak, and something to keep energy alive in the gaps. Match the entertainment to the format, whether it is retail, office, or a venue launch.

How do we make our ribbon-cutting look good in photos and video?

Gather the crowd toward the ribbon about 90 seconds before the cut so the shot is full, not scattered. Build a visible countdown with a host and a drumroll so every phone is already recording. Use oversized scissors and a brand-colour ribbon that read clearly on camera, and fire a confetti or streamer cannon the instant it is cut. Cue your band or DJ to hit a musical sting on the same beat. An elevated or drone shot captures the scale of the crowd, which is often the single most useful image for recaps and press.

How do we get local press to cover our grand opening?

Give reporters an actual story, not just "a business opened." Build a hook around what makes you genuinely newsworthy, such as a first-of-its-kind offering, a community tie, a charity partnership, or a returning family business. Send a short press release with a photo, the date, and a ready-to-quote line from your founder about two weeks out. Inviting a local official to cut the ribbon often triggers coverage on its own. Micro-influencers with engaged local followings frequently deliver more relevant reach than traditional outlets, so court them early with first-look access.

Is a grand opening worth it for a small business?

Yes, when it is treated as a lead-generation event rather than just a party. A grand opening is the warmest audience your business will ever have gathered in one place, so the value is in what you capture, not just the day's sales. Sign people up for a loyalty program, collect emails at the door, and use a tagged-post giveaway to extend reach past the room. Even a lean opening with one strong live act and a simple incentive can generate weeks of word of mouth. The mistake small businesses make is spending on decor and forgetting to capture the crowd.

Should we do a one-day grand opening or a grand opening week?

A single day concentrates energy and makes for a bigger crowd photo, which is ideal if press and social reach are your priority. A grand opening week caps your ceiling lower on any single day but builds a habit, gives people who missed day one another chance, and lets you feature a different draw each day. Many businesses do both: a high-impact launch day for the crowd and coverage, followed by a week of smaller daily incentives and one mid-week entertainment moment to fight the natural drop after opening day.

Tell us about your launch and we'll build an entertainment lineup that pulls a crowd and earns the photo.

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